A beautiful design solution to reposition a firm of corporate lawyers in a way that sets them apart in an industry where attention to detail and bespoke service are everything.
We found inspiration from the tailors trained on Savile Row. They would travel from village to village meeting the tailoring needs of clients who couldn’t afford the high prices of Savile Row.
This practice of delivering a tailor-made garment quickly became known as “Whipping The Cat”. This phrase became our client’s new name.
Midas Gold Award Winner
Each element in the rebrand unpacked the values of the business by using our old-world tailor tale to create intrigue and standout. The prospect pack achieved a 68% conversion to a meeting and a 29% conversion rate from the meeting to actual business.