At thirtyfour, specialisation is key: we work below the line – where an idea is born in the retail space, where we talk and engage with people, and where we integrate touchpoints across a 360-degree spectrum that help to amplify and drive sales. Understandably, our clients come to us because they prefer to draw the line at the bottom.

By serving as a mother ship for a fleet of fully-owned satellite agencies, thirtyfour continually strives to be bigger and better. We aim to build an agency that the best and most forward-thinking clients want to work with and the best talent wants to work for.

Women represent huge and exciting growth opportunities for brands, yet many fail to understand the uniqueness of this market. At 34Woman, we know how best to engage and communicate with women.

34Woman has powerful insights into the most effective ways to market to women and build profitable relationships with them across diverse sectors, including
health care, automotive, insurance, retail, technology, cosmetics, clothing, food and alcohol.

To tap into the lucrative women's market, 34Woman is just the (wo)man for the job.

At 34Sport, we ensure that sponsorship properties are converted into sales and brand revenue is continually maximised.

With consumers facing an ever-increasing amount of above-the-line clutter, sports marketers across the globe have shifted from above the line to below the line, so that they can measure the long-term effects of their campaigns more accurately.

It is in this arena where 34Sport leads the way, maximising sports properties in a way that consumers will feel the same emotional attachments to your brand as they do to their favourite sports teams.

Defined as a place where Digital meets CRM meets Social meets Events, live media is a space designed to capitalise on data, and helps clients talk to their consumers One2One!

Strategically, One2One increases thirtyfour's value offering across all its successful divisions. Research indicates that direct marketing will have an impact on economic growth and lead the industry into one-to-one marketing, making thirtyfour's One2One an intuitive decision, organically grown to facilitate both the evolution of direct marketing and the demands of the industry.

Moving to Cape Town to start thirtyfour, though, was certainly not one of them!

Having worked at some of London's biggest agencies, Andy believed he could create a new and innovative agency – and that's what he did: he broke away from the pack and launched activation agency Ignition. Its resounding success led to it being sold to the Omnicom Group in 2002. Thereafter, Andy founded thirtyfour in January 2007.

And although you might confuse him with Paul McCartney, just note: he can't sing.

Andy Sutcliffe – CEO 34Group

A brief and unsatisfying flirtation with freelancing followed, but this was quickly put to one side as Richard launched himself onto the Cape Town agency scene, honing his trade at Tequila Cape Town, TBWA\Hunt\Lascaris, TBWA\Fusion and eventually thirtyfour, becoming founding partner.

His favourite typeface is Helvetica, and he's currently the reigning thirtyfour Wii tennis champ.

Richard Phillips – CD 34Group

After receiving a BComm (Hons) in Industrial Psychology at Stellenbosch and then successfully completing the Unilever trainee programme, he started a fast-paced, street-fighting career at the Shoprite group; there he rapidly elevated to Group Marketing Manager.

A period of consulting on brand marketing and business strategy followed, until he became founding partner of thirtyfour.

If you want to speak to us about what we can do for your brand, Morné would love to have a word (or thirtyfour) with you.

Morné Fourie – MD 34Group

With an MBA to his name, he was selected to manage all below-the-line programmes for all SAB's brands.

When thirtyfour approached him to head up 34Sport, he immediately jumped at the opportunity, recognising the gap in the market for an agency that would help brands get a return on investment measured in sales, not just awareness.

As you might expect, Grant appreciates a good beer; his favourites are Castle and Castle Draught.

Grant Hillary – MD 34Sport

Her significant experience has been gained over 10 years, working for agencies such as Draftfcb and Bester Burke. She boasts an extensive portfolio including working with clients ranging from Ceres Fruit Juices and Distell, to other blue-chip South African brands such as Coronation Fund Managers, Momentum, MWEB, Polka, Yardley, Lenthéric and Cosmopolitan magazine.

Judy is also a karaoke goddess with Islands In the Stream her number one hit.

Judy During – MD 34Woman