SELLING MORE SMARTLY

So if you're looking for
an agency that can help
you sell more, then
you've come to
the right place.

And how do we do it? By getting inside the heads of our consumers and shoppers. By listening. By being ahead of the game. By using innovative techniques and great creative ideas. By selling more smartly.

SELLING MORE SMARTLY

At 34 we specialise
in developing strategically-
aligned creative that enhances
brands in the retail space
and delivers sales.

From beer to carbonated drinks, TVs, DVDs, newspapers and vehicle-tracking devices, our portfolio of clients includes front runners in a plethora of South African industries. And of course, we hope to expand and welcome many more...

  • HANSA PILSENER
  • CARLING BLACK LABEL
  • REDD'S
  • COCA-COLA®
  • SPRITE®
  • FANTA®
  • THE SUNDAY TIMES
  • NUMETRO
  • SAMSUNG
  • BEAM-E
  • PERNOD RICARD

SELLING MORE SMARTLY

 

What's in our head

Check out our Vimeo account.

But to really sell to someone, we believe you have to know them,
and that's why we have headspaces. Headspaces are our way
of identifying unique groups within our shoppers and consumers
and then talking to them in the way they want to be talked to.

SELLING MORE SMARTLY

Women are the world's
most powerful shoppers.
They are responsible
for over 70% of purchase
decisions, effectively
forcing marketers to
think beyond "pink it
and shrink it" ...

The 34Woman headspace lets us use powerful insights in the most effective ways to sell to the female shopper and build profitable relationships with her across diverse sectors, including health care, automotive, insurance, retail, technology, cosmetics, clothing, food and alcohol.

SELLING MORE SMARTLY

More and more brands
are starting to see the
benefit of engaging in
smart conversations with
South African women…

From babies and nappies to FMCG and skincare, our portfolio of clients who tap into the 34Woman headspace include front runners in a plethora of South African industries. And of course, we hope to expand and welcome many more...

  • Huggies®
  • Kotex®
  • Kleenex®
  • Baby Soft®
  • Clover
  • Justine

SELLING MORE SMARTLY

The 34Fans headspace
helps brands create
meaningful engagement
with the everyday fan by
harnessing their passions
using creativity, live media
and the latest technology.

This extends from sport to film, to music and gaming. So whether it's leveraging sponsorship, partnership marketing, content creation, social media or live brand experiences, we deliver engagement solutions that ensure ongoing conversations with a brand's current and future fan base.

SELLING MORE SMARTLY

And our clients are seeing
the benefits of talking directly
to the screaming fans
and die-hard loyalists...

From sports' properties and teams to food and beverages, our portfolio of clients who tap into the 34Fans headspace include front runners in a plethora of South African industries. And of course, we hope to expand and welcome many more ...

  • Castle Lager
  • Hansa Pilsener
  • Coca-Cola®
  • Powerade®
  • Sunfoil
  • McDonald's

SELLING MORE SMARTLY

The smartest way
to get inside someone's
head? Talk to them
One2One...

The One2One headspace embraces the rapidly fading line between direct and digital, and integrates live media, CRM, Social and events into thirtyfour's ever-expanding portfolio.

Strategically, One2One increases thirtyfour's value offering across all its divisions.

SELLING MORE SMARTLY

Selling more smartly
is impossible without
the right people bringing
your ideas to life...

34Urban delivers… And commands exceptional results whether we are delivering a mini activation on a beach… an activity in sports stadiums… right through to massive events.

We work smartly to ensure that face-to-face engagement equates to messages being understood and experienced in the right environment, along the path to purchase and beyond.

SELLING MORE SMARTLY

If you asked Andy about
the best thing he's done
in business, he'd say:
Made many mistakes
– without mistakes there would
be very few successes!

Moving to Cape Town to start thirtyfour, though, was certainly not one of them!

Having worked at some of London's biggest agencies, Andy believed he could create a new and innovative agency – and that's exactly what he did. He broke away from the pack and launched activation agency Ignition. Its resounding success led to it being sold to the Omnicom Group in 2002. To follow this success, Andy founded thirtyfour in January 2007.

And although you might confuse him with Paul McCartney, he can't sing...

Andy Sutcliffe – CEO 34Group

SELLING MORE SMARTLY

Richard loves
a great idea, but only if
it will lead to great results.
It's a tough ask, but he'll
settle for nothing less.

Richard studied at AAA and then headed for the dizzy heights of the junior designer at Lowe Bull Calvert Pace. A brief and unsatisfying flirtation with freelancing followed, but was quickly put to one side as he began his search for an agency who truly believed that great creative can lead to great results. The search has taken him from Tequila Cape Town to TBWA\Hunt\Lascaris, TBWA\Fusion and eventually becoming a founding partner at thirtyfour.

He's got a T-shirt and a pair of sneakers for every day of the year and appreciates the subtle craftsmanship of a good Cane and Coke.

Richard Phillips – ECD 34 Group

SELLING MORE SMARTLY

Morné has one of the
sharpest minds in the industry.
Some would describe him
as our lethal weapon,
but sometimes we wish
he came with a silencer...

After receiving a BComm (Hons) in Industrial Psychology at Stellenbosch and then successfully completing the Unilever trainee programme, he started a fast-paced, street-fighting career at the Shoprite group; there he rapidly elevated to Group Marketing Manager. A period of consulting on brand marketing and business strategy followed, until he became founding partner of thirtyfour.

If you want to speak to us about what we can do for your brand, Morné would love to have a word (or thirtyfour) with you.

Morné Fourie – MD 34Group

SELLING MORE SMARTLY

Grant's blood is green and
gold and sometimes black,
but he is so passionate about
sport and its associated
marketing opportunities that
we forgive him for being
a Sharks supporter.

Having rowed his way to the Barcelona Olympics in 1992, Grant got down to business, and an MBA to his name opened up the opportunity to manage all below-the-line programmes for all SAB's brands.

When thirtyfour approached him to head up 34Sport, he immediately jumped at the opportunity, recognising the gap in the market for an agency that would help brands get a return on investment measured in sales, not just awareness.

As you might expect, Grant appreciates a good beer; his favourites are Castle and Castle Draught.

Grant Hillary – MD 34Group

SELLING MORE SMARTLY

For someone who counts
British bulldogs and Heinz
Baked Beans amongst her
favourite things, Mimi has
incredible insights into the
South African market.

Mimi followed her passion and experience in the consumer, retail and shopper space, from regional roles in Europe and Asia, to South African shores in 2010. Having led global brands through the line for Procter & Gamble and two of London and Hong Kong's top agencies, her vision for 34 Strategy is that of a world-class strategic department with a focus on brilliantly simple consumer and shopper insights.

Mimi tries very hard to convince us she is really 'not that English at all', but we'll leave you to draw your own conclusions...

Mimi Nicklin - 34Group Strategic Director

SELLING MORE SMARTLY

 

What we're about

Check out our Vimeo account.

#lifeat34Join the chat

SELLING MORE SMARTLY

Morné Fourie
MD 34 JHB

Grant Hillary
MD 34 CT

Mimi Nicklin
34Group Strategic Director

CAPE TOWN

Suite 14, First Floor
Longkloof Studios
Darters Road
Gardens, Cape Town

t  021 480 3400
f  021 480 3434
e  info@34.co.za

JOHANNESBURG

24 Central Towers
Gwen Lane
Sandton
Johannesburg

t  011 089 3400
f  011 089 3405
e  info@34.co.za

SELLING MORE SMARTLY